quintly by Facelift

quintly joins facelift 🎊 The cat is out of the bag. We are thrilled to become a part of the facelift family. For our existing clients, it means access to a new range of products while delivering the same top-notch social media analytics solution they are used to. For us, it means a great partner, more possibilities, new colleagues, new challenges, same customer-centric and product-led mentality. We have been looking forward to this news for a while. Read on for the full announcement. https://quint.ly/3R7PrZS #quintly #facelift #quintlyjoinsfacelift

🚀 Mastering Social Media PR 🚀 From shaping brand perception to leveraging influencers, these 7 tips are your secret sauce for success.💥 Find the complete guide here 👉 https://lnkd.in/eJdQGW_r

📈 In this week's #quintlylovesdata, we're diving into the Instagram performances of two music streaming giants: Spotify and Apple Music. 🎵 Let's begin with the numbers: Spotify leads the way with 10.7 million followers, while Apple Music holds a respectable 4.8 million. Analyzing the data from January 23 to mid-October 2023, Spotify's follower count has been steadily climbing, while Apple Music's growth is more stagnant. Interestingly, in the last 30 days, Apple Music saw a higher percentage increase in followers (1.3%) compared to Spotify's 1%. 📺 Both platforms have made Reels a key part of their content strategy. However, Spotify shines with images, driving the best interaction rate for their content, and Apple Music excels with carousels. When we consider the overall interaction rate, Apple Music stands out with an impressive 1.3%, while Spotify maintains a solid 0.4% - a noteworthy difference. 💬 What's particularly intriguing is that despite having fewer followers, Apple Music manages to accumulate more interactions than Spotify. This is an uncommon scenario, as typically, an account with a higher interaction rate but fewer followers results in fewer total interactions. Apple Music's total interactions amount to 14.7 million, while Spotify records 12.3 million. 🔝 Now, onto the top 3 posts: The top-performing post boasts an outstanding interaction rate of 89.2%, featuring a teaser for Rihanna's Super Bowl Halftime show, a significant pop culture moment of 2023. At number 2, there's a Reel with rappers Rick Ross and Meek Mill surprising radio host Ebro and teasing their upcoming project, earning an impressive 23.8% interaction rate. The third-best performing post, from Spotify, announces a collaboration between J-Hope of BTS and J.Cole, with a notable interaction rate of 18.3%. 🎯 When we focus on interaction rates, it's evident that Apple Music effectively caters to its audience by consistently sharing highly engaging content. 🚀🎧

Want to stay in the loop with all things related to social media? Look no further – Facelift has you covered with their monthly newsletter! 🔥 Discover the ideal partnership: AI and social media, a match made in heaven! 🚀 Elevate your game with a top-notch strategy for effective employer branding. 😎 Master the art of planning your social budget like a pro. Subscribe to the newsletter for a deep dive into these exciting updates, and stay informed from this point forward: https://lnkd.in/eidxfhdT 📩💡

🧖♀️ Skincare is a hot topic on social media. In this week’s #quintlylovesdata series, we take a closer look at two skincare brands making waves: DRUNK ELEPHANT and The Ordinary (from DECIEM | THE ABNORMAL BEAUTY COMPANY). 🌟 📈 While The Ordinary has more followers, Drunk Elephant is hot on their heels and might just take the lead. 🚀 Our data shows that Drunk Elephant is not only gaining followers at a higher percentage but is also winning the interaction game. Drunk Elephant enjoys 1.2 million total interactions with an impressive interaction rate of 0.6%, while The Ordinary lags with 545k interactions and a 0.3% interaction rate. 🔥 But don't underestimate The Ordinary - their follower count is steadily climbing, indicating that skincare remains a hot topic. 📽️ Both brands have a strong focus on Reels in their social media strategy, keeping up with the latest trends in content creation. 🔝 Unveiling the Top Performers: Prepare to be amazed! 9 out of the 10 top-performing posts belong to Drunk Elephant, with The Ordinary securing the 10th spot. 👑🐘 Drunk Elephant's top 2 posts are not even product-related! They've cleverly incorporated content from the Instagram channel @thegoodnews_movement into their strategy, creating #drunkfeels. Genius, right?  The 3rd top performing post is also a re-share, this time from an employee who doubles as a content creator, featuring a shelf full of Drunk Elephant products. 📸 In this comparison between Drunk Elephant and The Ordinary, Drunk Elephant stands out as the stronger performer. While The Ordinary has a larger follower count, Drunk Elephant is gaining followers at a higher rate and excels in interaction metrics. The brand's innovative use of non-product-related content, proved highly effective in engaging their audience. This showcases the importance of creative and engaging content in social media marketing. While Drunk Elephant takes the lead in this analysis, it's essential to acknowledge The Ordinary's consistent growth, emphasizing that skincare remains a captivating and evolving topic for social media audiences. 🔥

🔍 Exploring the world of short-form video! This carousel offers a glimpse into our comparison of Facebook Reels and Instagram Reels. 💡For a deeper dive, visit our blog post. 👉 https://lnkd.in/eTsMduSW 

🚀 Explore Generational Social Media Trends! Swipe through to discover how to tailor your social media strategy for every generation. 💡 For a deep dive, check out the full article on our blog: https://lnkd.in/eKn8FPrt

It's Friday, and Facelift has got some exciting news to kickstart your weekend! 😍 1️⃣ Facelift now integrates with TikTok! 🎉 2️⃣ Learn why analytics are vital for your social media journey. 📊 3️⃣ Discover how your CEOs can be your social media game-changers. 😎 Get ahead in the Social Media Game and subscribe to the newsletter for an in-depth dive into these updates and more: https://lnkd.in/euBa2Z4H

🍩🤝 Krispy Kreme vs. Dunkin' 🍩🤝 Join us in the delicious world of donuts as we dive into an Instagram showdown between two iconic brands! 🤩 Let's take a closer look at their social media performance and see who's dominating the donut scene! 📊 👥 Followers: Dunkin' may have the lead in followers, but Krispy Kreme is rapidly closing the gap! 🏃♂️💨 Krispy Kreme's follower growth is impressively spiking, outpacing Dunkin'. Over the last 30 days, Krispy Kreme's followers increased by 1.3%, while Dunkin' held steady at 0.7%. 📈 📊 Let's talk posting strategies and interactions: Krispy Kreme invests more effort into sharing a variety of content. Interestingly, Dunkin' prioritizes images and Reels, but the highest interaction rate is for carousels! 📸🔄 Looking at Krispy Kreme, they focus heavily on images (147) and less on carousels (10). Since January, they've posted 45 reels, which receive an outstanding 2% average engagement – a win for the brand! 💬 In terms of total interactions, Dunkin' has secured 4.1 million since January, closely followed by Krispy Kreme with 3.7 million. 🌟 Top 3 Posts: 1️⃣ Krispy Kreme takes the lead with a behind-the-scenes reel showcasing the packing process of their hot, fresh glazed donuts! 🔥🍩 2️⃣ Dunkin's second-best performer is a teaser for their new commercial, featuring rapper Ice Spice. The star of the show? Pumpkin Munchkins and Frozen Dunkin' Coffee blended into the Ice Spice MUNCHKINS® Drink! ☕🎤 3️⃣ Krispy Kreme secures the third spot with an announcement that all Class of 2023 seniors can grab a free Original Glazed Dozen Donuts at a Krispy Kreme store. 🎓🍩 🔝 Dunkin' is currently leading the donut game, but they better keep an eye out for Krispy Kreme, who's catching up fast! 🏆🍩

📣 Our newly updated 'Instagram Stories from A-Z' guide is here! 🚀 Whether you're an Instagram pro or just starting out, this guide will help you master Stories. From Stickers to engaging Q&A Sessions and exciting Product Announcements, we've got you covered. Ready to elevate your brand strategy? Access the guide here 🔗 https://lnkd.in/eqRc5EVW